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George Fruehan
Director
Business Performance Services
George's Business Performance division is one of the major expert centers at WebServiceCenter that excels in developing and implementing custom strategies to unfold the hidden potential of many businesses.
George has spent his career extending the use of accounting and operations information from board-level and senior managers to line employees in order to change behavior and increase performance.
He pioneered valuing intangibles in decision making during his career in the financial and professional services industries for Price Waterhouse; his clients include Bank of America, Wells Fargo Bank, VISA USA, and a host of smaller banks. During this time, he developed a precursor to ABC, Activity Based Costing.
As an expert witness in US courts, his opinion is sought on what the numbers mean in economic impact and on issues of systems performance. He has over 25 years in management and consulting for a range of industries. (UC Berkeley: BA Engineering and Biological Sciences, MBA Operations Management.)
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